Privacy Policy

1. Introduction

This Privacy Policy applies to visitors and customers located in the United States.

This Privacy Policy describes how Forty Four Merchandise("we," "us," or "our") collects, uses, and shares personal information when you visit or make a purchase from https://www.fortyfourmerchandise.com (the "Site").

2. Information We Collect

We collect personal information in a few different ways, depending on how you interact with us.

Information you provide directly:

• Name, email address, phone number
• Billing and shipping address
• Payment information (processed securely via third-party providers; we do not store full payment details)
• Account login details (if applicable)
• Any information you share when contacting us

Information collected automatically:

• IP address, browser type, device information
• Pages viewed, time spent on site, interactions
• Cookies and similar tracking technologies

Information from third parties:

We may receive information from service providers that help operate our business, including e-commerce platforms, payment processors, shipping services, and marketing platforms. We also may use marketing pixels or tracking tools, such as Meta Pixel and Google Analytics, to measure engagement and deliver targeted advertising.

3. How We Use Your Information

We use personal information to:

• Process, fulfill and deliver orders
• Communicate with you about your purchases or accounts
• Provide customer support
• Improve our website, products and customer experience
• Detect and prevent fraud, misuse or unauthorized activity
• Send marketing communications (only where you've opted in)
• Provide personalized advertisements and marketing

4. Cookies & Tracking

We use cookies and similar technologies to:

• Operate and maintain our Site
• Remember user preferences
• Analyze traffic and Site usage
• Deliver personalized advertising

We and our partners may use cookies and similar technologies to collect information about your browsing activities over time and across different websites for analytics and targeted advertising purposes. This may constitute "sharing" under California law.

You can manage cookie preferences through your browser settings.

5. Sharing Your Information

We share personal information with trusted third parties as necessary to operate our business, including:

• E-commerce platform providers
• Payment processors
• Shipping and fulfilment partners
• Marketing and analytics providers

We may also disclose information where required to comply with legal obligations, to enforce our Terms and Conditions and/or to protect our rights, property and safety.

6. Your Privacy Rights

Depending on your location, you may have rights to:

• Access, correct or delete your personal data
• Opt out of certain types of data use (such as targeted advertising)
• Withdraw consent where applicable

We will not discriminate against you for exercising your rights.

We comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and, where applicable, the EU General Data Protection Regulation (GDPR).

7. Additional Information for California Residents

If you are a California resident, you have the right to opt out of the "sale" or "sharing" of your personal information for purposes such as targeted advertising.

While we do not sell your personal data in the traditional sense, we may share certain information with advertising and analytics partners to improve your experience and provide relevant marketing.

You have the right to direct us not to sell or share your personal information. To exercise this right, please contact us at privacy@fortyfourmerchandise.com.

We will not discriminate against you for exercising your privacy rights.

8. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information promptly.

If you are a parent or guardian and believe that your child has provided personal information through our website, please contact us at privacy@fortyfourmerchandise.com, and we will take appropriate steps to remove such information.

9. International Data Transfers

Your information may be processed in countries outside your own, including the United States. We take reasonable steps to protect transferred data.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. The criteria used to determine retention periods include the nature of the information, the purposes for which it is processed, and applicable legal requirements.

11. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page.

14. Contact Us

If you have any questions or would like to exercise your privacy rights, please contact us at privacy@fortyfourmerchandise.com