Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device, remember your preferences, and improve your browsing experience. Similar technologies — such as web beacons, pixels, and local storage — serve comparable purposes and are covered by this policy.

2. How We Use Cookies

FortyFour Merchandise uses cookies to operate our Site, secure your session, remember your cart and preferences, measure how the Site is used, and — with your consent — show relevant marketing.

3. Types of Cookies We Use

Strictly Necessary Cookies

Required for the Site to function. They enable core features such as login, shopping cart, and checkout security. The Site cannot work properly without them and they cannot be disabled.

Performance Cookies

Collect anonymous information about how visitors use our Site — which pages are visited most, how long, and any errors encountered. We use this data to improve performance and content.

Functional Cookies

Remember choices you make — such as language, region, or recently viewed items — to provide a more personalised experience.

Marketing & Advertising Cookies

Used by us and our advertising partners to deliver advertisements relevant to your interests, measure campaign effectiveness, and limit the number of times you see an ad. These cookies are set only with your explicit consent.

4. Third-Party Cookies

Some cookies are placed by third-party services we use, including:

• Google Analytics — to measure traffic and behaviour.
• Stripe / PayPal — to process payments securely.
• Meta (Facebook) Pixel — for advertising and campaign measurement.
• Trustpilot — to display reviews and ratings.

These providers operate under their own privacy and cookie policies, which we recommend you review.

5. Cookie Duration

Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a set period — typically from a few days up to 24 months — or until you delete them manually.

6. Your Choices

When you first visit our Site, you can accept or reject non-essential cookies via the cookie banner. You can change your preferences at any time by clearing cookies in your browser or using the cookie settings link in our footer (where available).

Most browsers also let you:

• See what cookies are stored and delete them individually.
• Block third-party cookies.
• Block all cookies (this may break parts of the Site).
• Delete all cookies when you close the browser.

Guidance for major browsers: Chrome, Firefox, Safari, and Edge each provide cookie controls in their settings menus.

7. Do Not Track

Some browsers send a "Do Not Track" signal. Because there is no industry-wide standard for interpreting it, our Site does not currently respond to such signals. You can still control cookies via the methods above.

8. Changes to This Policy

We may update this Cookie Policy to reflect changes in technology, regulation, or our practices. The "Last updated" date at the top reflects the most recent revision.